The Creative Metric

Let’s dive into the campaigns, take you into communities and share stories from thought leaders to entrepreneurs that make it happen, with what they have. Tap in your own Creative Metric.

"Creativity is powerful & the numbers behind it makes you unstoppable. "

Caribbean Premier League: How Digital Engagement and Real-Time Analytics Are Transforming Regional Sports Marketing

Over the last twelve years, the Caribbean Premier League (CPL) became one of the region’s most dynamic marketing platforms. Dubbed “The...

4 min read

Why Negative Space Matters in Marketing: Breaking Guyana’s Cycle of Busy Ads

In Guyana, we push the limits of how much we can cram into a single communication. A department store TV spot will squeeze an entire...

2 min read

Customer Loyalty in Guyana’s Telecoms: Turning Retention to Advocacy; the orange way

Customer loyalty is not automatic in Guyana’s telecoms market. The industry is marked by intense price sensitivity, limited disposable...