Just as the CPL is redefining fan engagement in real time, our QSR brands in Guyana are applying similar tactics through apps that let customers track their orders step by step while we capture data to close the loop on service quality. That real-time feedback not only builds trust in the moment but also allows us to follow up, personalize offers, and anticipate customer needs on their next visit. When digital touchpoints extend beyond the transaction and into the full customer journey, we move from simply serving food to building an ongoing relationship powered by data and trust.