Creating a Digital Home for My Personal Brand | Website Reflections

When I started creating my website I knew I wanted more than a portfolio. I wanted a home for everything I've done, my unique perspectives and most importantly, a home for exclusive series content. Marketing Expert Anthony Miyazaki points out that social media platforms are “rented” spaces with features that can be removed. However, a website is yours. Let’s unpack as I reflect on the process. Albeit, I worked with Wix’s templates, the first hurdle was imagining what the site should feel like and how it should guide a visitor.

Finding the Look—and the Right Second Pair of Eyes

Translating ideas into a clean design was harder than I expected. I reached out to someone with deeper web skills, and that collaboration sharpened the concept. It reminded me that marketing is rarely solo work and collaboration is one of my brand’s core values. From there, decisions on layout came naturally. I kept plenty of white space, added subtle color pops, making it impactful with no noise.

Also, I arranged a photoshoot for professional images. I wanted the photos to communicate expertise, warmth and creativity with my own personal flair.

Photos captured by Fidal Bassier

Building from the Inside Out

Design was only half the work. The deeper challenge was defining audience and content. I studied competing sites and asked tough questions: Who am I speaking to? What will they gain? That exercise clarified my differentiators and pushed me to craft a professional bio - something I never found the time to do (even after 10 years of experience) because I didn't feel confident in what I had to say. That’s all changed now.

Thinking Through a Framework

I leaned on the “seven styles of thinking” model by Mark Bonchek and Elisa Steele to stay focused. These include  critical, creative, analytical, abstract, concrete, divergent, and convergent.Switching between visionary, storyteller, and architect modes helped me move from concept to structure to fine details without losing the big picture.

Photo from Pinterest

What You Can Take Away

For marketers and creatives considering their own site, four lessons stand out. 

1. Collaborate early; a fresh set of eyes can accelerate clarity. 

2. Define purpose and audience before touching design; it prevents costly rework. 

3. Embrace negative space; letting content breathe can say more than a crowded layout.

4. Here comes the cliche!! Be yourself. Focus on your differentiators and it will be smooth sailing from there on out!

   
   

Looking Ahead

Owning my website is fulfilling. There is something about having your professional career in one place. My website aims to reflect where I am currently with a solid plan of what is next for "The Measured Creative” and how you, my audience fits into the bigger picture. 

“ Building this site pushed me to take my personal brand seriously and showed me that while conceptualising your personal brand is a thorough exercise,  it builds your creative momentum. My website is officially my business card! Now, it’s your turn to get yours.”