Underdogs Alike. An ENet Brand Story.

Photo credits: Facebook/News Room

Your comfort may be another’s luxury but ENet made it a mission to connect all ten of Guyana’s regions to “bridge the digital divide.” It may sound abstract, but if you’ve faced a lack of connectivity due to cost, access, or geography ; you’re an underdog, just like ENet.

Yes, the company behind a multi-billion-dollar submarine cable to the hinterland has more in common with you than you think. How? It is because...

ENet is simply, a sum of the efforts of its people. People like you, who work to find a way.

ENet’s brand story should be titled “Underdogs Alike.”  because it opens opportunities for authenticity and transparency. As HubSpot notes, “Stories make us human, and the same goes for brands.” So let’s tell the story of Roger and Ravin; tasked with finding a route to connect a remote region. Off they went like Dora the Explorer’s male counterparts; through challenging terrain. Even after losing heavy machinery to the mud; they found a viable route. After years of planning and 184,800 feet of fiber, Bartica is connected and all the underdogs came out on top Roger, Ravin, their teams and the community - so how will you use the access you have?

This is the power of storytelling in integrated marketing communications. It humanizes brands, connects and inspires action. Green and Brock’s (2000) 15-point narrative transportation scale demonstrates that the deeper the immersion in a story, the stronger the persuasion, connection, and impact.

Photo Credits: Roger Yuen